Digital Marketing

Campaigns, content, and performance-driven growth strategies.

Digital marketing combines strategy, channels, and analytics to grow visibility and revenue. We design a full-funnel approach tailored to your audience, budget, and goals.

Digital Marketing

Pricing (NGN Range Guide)

Indicative ranges based on scope and timelines. Final pricing is confirmed after discovery.

Foundation (Low-income)

Social setup, content plan, and basic paid campaigns.

NGN 120,000 - 300,000

Growth (Mid-income)

SEO + ads + landing pages with monthly optimization.

NGN 350,000 - 800,000

Executive (High-income)

Multi-channel growth, creative testing, and retargeting.

NGN 900,000 - 2,000,000

Digital strategy

Every successful campaign starts with a plan. Digital strategy defines your target audience, the channels you will use, and the goals you are trying to achieve.

What we do

Run a discovery session to understand your goals and market.
Analyse your existing online presence and competition.
Build a channel roadmap and key performance indicators.
Coordinate with your team to keep execution aligned.

Search engine optimisation (SEO)

SEO improves your visibility in search by optimizing on-page, off-page, and technical factors.

What we do

Conduct an SEO audit to identify issues and opportunities.
Optimise on-page factors such as titles, meta descriptions, and headings.
Build relevant backlinks and citations to enhance authority.
Improve technical foundations like speed, mobile, and schema markup.
Monitor rankings, traffic, and conversions continuously.

Paid media and advertising

Paid advertising uses promoted content to reach the right audience across search, social, and display networks.

What we do

Identify keywords and audiences that match your offers.
Write and design ad creatives and landing pages.
Set up campaigns on Google Ads, Meta, and LinkedIn.
Test variations and optimise bids to maximise return.
Track conversions and adjust budgets based on real data.

Social media marketing

Social media marketing builds trust, sparks conversations, and drives traffic and sales.

What we do

Develop a content calendar with posts, stories, and reels.
Create graphics, videos, and captions tailored to each platform.
Engage with comments and messages to foster community.
Run targeted paid promotions to expand reach and generate leads.
Monitor brand sentiment and adjust strategies accordingly.

Email marketing

Email marketing nurtures leads, announces offers, and deepens loyalty with consistent communication.

What we do

Build and maintain clean, segmented mailing lists.
Design responsive templates that look great on any device.
Write engaging copy that educates and sells without spamming.
Automate sequences for welcomes, nurturing, and re-engagement.
Analyse open rates, clicks, and conversions to improve campaigns.

Content marketing and repurposing

Content marketing attracts visitors, builds trust, and generates sales through helpful resources.

What we do

Plan content themes based on audience questions and pain points.
Produce blog posts, guides, case studies, infographics, and videos.
Repurpose long form pieces into social posts and emails.
Distribute content across web, email, and social channels.
Measure engagement and adjust topics based on performance.

Video marketing

Video marketing highlights your products and educates your audience with polished visuals.

What we do

Plan video concepts aligned with your marketing goals.
Write scripts and storyboards that communicate your message clearly.
Handle filming, animation, and editing to produce polished videos.
Optimise videos for YouTube, Instagram, and TikTok.
Integrate videos into your website and campaigns to boost engagement.

AI integrations and chatbots

AI streamlines marketing tasks and improves user experiences with automation and personalization.

What we do

Integrate AI tools into your marketing workflow to analyse data.
Deploy chatbots like Humana Bot to answer FAQs and capture leads.
Use AI to personalise content and recommendations.
Provide training and tuning to keep AI tools up to date.

Influencer and affiliate marketing

Partnering with creators and affiliates expands reach with trusted voices.

What we do

Identify affiliates and influencers that match your audience.
Negotiate long term collaborations rather than one off posts.
Provide partners with tracking links, discount codes, and assets.
Monitor performance and handle payouts based on results.
Use influencer feedback to improve products and messaging.

Conversion rate optimisation (CRO) and analytics

CRO and analytics improve conversion rates with testing and data-driven decisions.

What we do

Set up event tracking for clicks, scroll depth, and form submissions.
Run A/B tests on headlines, calls to action, layouts, and forms.
Use heatmaps and session recordings to identify friction points.
Report on traffic sources, conversion rates, and return on ad spend.
Suggest improvements based on data to increase results.

Referral and ambassador programs

Referral programs reward existing clients for introducing new business.

What we do

Design referral structures with tiered rewards.
Provide ambassadors with branded content and resources.
Track referrals and conversions through links or codes.
Offer recognition and incentives to top referrers.
Adjust program rules based on performance.

Sources

What Do Digital Marketing Services Include? 9 Key Services - WebFX

https://www.webfx.com/blog/marketing/what-do-digital-marketing-services-include/

Understanding Digital Marketing: Key Types, Channels, and Examples - Investopedia

https://www.investopedia.com/terms/d/digital-marketing.asp

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